getting the message out

'Pinkham of course'.....

A newspaper advert from the 1950s highlighting the superior quality of Pinkham fabric gloves and as we would say today 'positioning the brand'.

Newspaper advert from the early 1950s 

Probably from one of the broadsheet newspapers this advert is promoting the Doelyk Sea Island Cotton which was a very soft silk like cotton fabric used for making evening gloves as well as day gloves.

Paper ad

In-store display board

This window display board from the 1950s was found unused in New Zealand in the early 2000s and would have been used on a shop counter top or shop window to advertise Pinkham gloves.

 

Window dsplay board

Christmas time

Again from the 1950s this magazine advert gives some sense of the seasonal nature of glove manufacturing in this decade. A decade when the company produced two ranges of gloves a year and at peak 48,000 pairs of gloves a week.

 

Paper ad 2

National Glove Company - NGC - 'Engecie'

All the way from New Zealand this advert from The Wellington Evening Post of November 11th 1920 highlights the reach and fame that The National Glove Company had in the early days. Clearly Carter and Co in Wellington were delighted to have landed a consignment of Engecie fabric gloves. An export market that continued to be good for the company over many years.

NZ paper ad c1925

Engecie in Australia

Way down under this advert comes from The Western Australian newspaper of January 7th 1924 and is advertising Engecie imitation suede gloves available at The Economic Stores in Perth. Their headline reads: ‘Great Annual Summer Fair! Seasonable goods almost given away at superbly generous prices! Be early.’

EngecieThe Weste Australian 07011924 The Economic Stores

SLOGANS, MOTTOES & MESSAGES

W PINKHAM & SON LTD

Probably as a result of Leslie Pinkham's flamboyance and imagination in the post war era much of the Pinkham literature had a slogan printed on it. In particular the clear glove sleeves that gloves were packaged in had a slogan to impress the wearer as they opened their new pair of Pinkham gloves;

ONLY THE BEST IS GOOD ENOUGH

QUALITY THAT'S OBVIOUS

A TOUCH OF ELEGANCE

SERVICE MEANS SO MUCH, COSTS SO LITTLE

WE CAN'T MAKE ALL THE GLOVES SO WE ONLY MAKE THE BEST

THE NATIONAL GLOVE COMPANY

William & Rebecca Pinkham were acutely aware of how important it was at the time to convey to their customers a message that differentiated The National Glove Company from other glove manufacturers. Below is one such mantra that was used for many years:

WE MAKE
                     Any style you want
                     Any size you want
                     Any colour you want
                     Any quantity you want
                     Pack them any way you want
                     Send them anywhere you want
                     Can we do more?
                                   If so tell us