Innovation was never far from the company’s thinking and in 1962 Richard Pinkham gave customers the opportunity to sew their own gloves. The special offer comprised of a kit of parts and instructions which was sent to customers who had responded to his letter.
Included with Richard's letter was an order form and a label which the customer was expected top return as a self addressed label with their completed order form.
Packaged in a very smart and sturdy envelope the customer's oreder was posted out. In the envelope the customer found all the cut fabric components to assemble their gloves together with a set of instructions.
WHAT COULD BE EASIER?