Without the luxury of on line selling and marketing media advertising was the backbone of the company's promotional activity. Here we see how the company targeted their audience, promoted their products and raised the consumers' awareness of the brand.
From the 1955 Daily Sketch these Pinkahm adverts speak for themselves.
'PINKHAM OF COURSE'.....
A newspaper advert from the 1950s highlighting the superior quality of Pinkham fabric gloves and as we would say today 'positioning the brand'.
NEWSPAPER ADVERT FROM THE EARLY 1950s
Probably from one of the broadsheet newspapers this advert is promoting the Doelyk Sea Island Cotton which was a very soft silk like cotton fabric used for making evening gloves as well as day gloves.
IN-STORE DISPLAY BOARD
This window display board from the 1950s was found unused in New Zealand in the early 2000s and would have been used on a shop counter top or shop window to advertise Pinkham gloves.
Again from the 1950s this magazine advert gives some sense of the seasonal nature of glove manufacturing in this decade. A decade when the company produced two ranges of gloves a year and at peak 48,000 pairs of gloves a week.
In the early 1960s as the glove market became smaller and trade was tough the company started making blouses. This one hit the headlines as it was made from a new material called Terylene.
The White Marble City of Mysore.
This picture was taken on the dais of a past Maharajah's statue, looking towards the Palace entrances.
The inside cover of the magazine described the front page as:
'The dress in white Witchcraft lace is by Julian Rose, 27 guineas at Woollands.
White nylon parasol, price £6 at Liberty's.
White calf court shoes 10 guineas at Rayne.
White cotton gloves, by Pinkham, 15s. 11d. from Peter Jones'.
ROYAL ELECTRIC TYPEWRITERS
Every picture tells a story
NATIONAL GLOVE COMPANY - NGC - 'Engecie'
All the way from New Zealand this advert from The Wellington Evening Post of November 11th 1920 highlights the reach and fame that The National Glove Company had in the early days. Clearly Carter and Co in Wellington were delighted to have landed a consignment of Engecie fabric gloves. An export market that continued to be good for the company over many years.
Engecie IN AUSTRALIA
Way down under this advert comes from The Western Australian newspaper of January 7th 1924 and is advertising Engecie imitation suede gloves available at The Economic Stores in Perth. Their headline reads: ‘Great Annual Summer Fair! Seasonable goods almost given away at superbly generous prices! Be early.’
SLOGANS, MOTTOES & MESSAGES
W PINKHAM & SON LTD
Probably as a result of Leslie Pinkham's flamboyance and imagination in the post war era much of the Pinkham literature had a slogan printed on it. In particular the clear glove sleeves that gloves were packaged in had a slogan to impress the wearer as they opened their new pair of Pinkham gloves;
ONLY THE BEST IS GOOD ENOUGH
QUALITY THAT'S OBVIOUS
A TOUCH OF ELEGANCE
SERVICE MEANS SO MUCH, COSTS SO LITTLE
WE CAN'T MAKE ALL THE GLOVES SO WE ONLY MAKE THE BEST
THE NATIONAL GLOVE COMPANY
William & Rebecca Pinkham were acutely aware of how important it was at the time to convey to their customers a message that differentiated The National Glove Company from other glove manufacturers. Below is one such mantra that was used for many years:
Any style you want
Any size you want
Any colour you want
Any quantity you want
Pack them any way you want
Send them anywhere you want
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