Media adverts

Without the luxury of on-line selling and marketing, media advertising was the backbone of the company's promotional activity. Here we see how the company targeted their audience, promoted their products and raised the consumers' awareness of the brand.

 

Getting the message out

....'another  masterpiece' from 1955 in the The Daily Sketch. These Pinkahm adverts speak for themselves.

 

The Daily Sketch 20th April 1955
The Daily Sketch 20th April 1955
The Daily Sketch 21st September 1955
The Daily Sketch 21st September 1955

 

Tatler talk

Recently discovered this advert from November 1956 sees Pinkham gloves, not for the first and not for the last time in Tatler magazine. This time the advertisement is promoting the magic of then new wonder fabric Nylon. Here with embroidered rosebuds. Did this glove design have anything to do with Leslie Pinkham's passion and hobby of growing roses?

The Tatler November 1956

 

The Big Apple

These Pinkham Gloves 1955/6 adverts are from the New Yorker Magazine. The mid 1950s was one of the company’s ‘heydays’ with production reaching almost 100,000 gloves a week. This was driven by strong sales in many parts of the world in particular the USA.

John Pinkham, the grandson of William Pinkham was heading up the sales drive in the USA at this time and as one of the adverts indicates the company had an office on Fifth Avenue in New York.

The New Yorker 29th October 1955
The New Yorker 29th October 1955
The New Yorker 17th September 1955
The New Yorker 17th September 1955
New Yorker 1956
The New Yorker 3rd March 1956

Pinkham... of course

A newspaper advert from the 1950s highlighting the superior quality of Pinkham fabric gloves and as we would say today 'positioning the brand'.

 

pinkham gloves of course

 

Promoting a new fabric in the 1950s

 

 

 

Probably from one of the broadsheet newspapers this advert is promoting the Doelyk Sea Island Cotton which was a very soft silk like cotton fabric used for making evening gloves as well as day gloves.

 

Pinkham broadsheet ad

 

In-store display board

Window display board

 

 

 

This window display board from the 1950s was found unused in New Zealand in the early 2000s and would have been used on a shop counter top or shop window to advertise Pinkham gloves.

 

 

Christmas time

 

 

 

 

Again from the 1950s this magazine advert gives some sense of the seasonal nature of glove manufacturing in this decade.
A decade when the company produced two ranges of gloves a year and making 48,000 pairs of gloves a week was common.

 

Christmas time

 

Diversification

In the early 1960s as the glove market became smaller and trade was tough the company started making blouses. This one hit the headlines as it was made from a new material called Terylene.

Blouse h'light
Blouse -close up

 

 

Vogue magazine 

November 1956.

 

The White Marble City of Mysore.

 

This picture was taken on the dais of a past Maharajah's statue, looking towards the Palace entrances.

The inside cover of the magazine described the front page as:

'The dress in white Witchcraft lace is by Julian Rose, 27 guineas at Woollands.

White nylon parasol, price £6 at Liberty's.

White calf court shoes 10 guineas at Rayne.

White cotton gloves, by Pinkham, 15s. 11d. from Peter Jones'.
Vogue mag 1956 pic

 

 

Royal electric typewriters 

From the early 1960s every picture tells a story

tartan glove advert
Tartan gloves

 

 

Glamour galore 

Pinkham gloves were always in demand for marketing and advertising

Here are two examples

 

 

 

 

This photo was used in an advert in The News Chronicle in 1955

Quality that obvious.

 

BOAC included Pinkham gloves in their air hostesses' uniforms.

Here BOAC Queen of the Air 1955 air hostess is wearing  Pinkham gloves A touch of elegance..

Do you know her name? If so please get in touch at nickpinkham@pinkhamgloves.co.uk

 

 

The National Glove Company 

From the early 1960s every picture tells a story

Engecie-logo

New Zealand

 

All the way from New Zealand this advert from The Wellington Evening Post of November 11th 1920 highlights the reach and fame that The National Glove Company had in the early days. Clearly Carter and Co in Wellington were delighted to have landed a consignment of Engecie fabric gloves. An export market that continued to be good for the company over many years.

 

Australia

 

Way down under this advert comes from The Western Australian newspaper of January 7th 1924 and is advertising Engecie imitation suede gloves available at The Economic Stores in Perth.
Their headline reads: ‘Great Annual Summer Fair! Seasonable goods almost given away at superbly generous prices! Be early.’

 

NZ-c1925
EngecieThe-Wester-Australian-07011924-The-Rconomic-Stores

Slogans, mottos and messages


W Pinkham & Son Ltd

Probably as a result of Leslie Pinkham's flamboyance and imagination in the post war era much of the Pinkham literature had a slogan printed on it.
In particular the clear glove sleeves that gloves were packaged in had a slogan to impress the wearer as they opened their new pair of Pinkham gloves;

ONLY THE BEST IS GOOD ENOUGH

QUALITY THAT'S OBVIOUS

A TOUCH OF ELEGANCE

SERVICE MEANS SO MUCH, COSTS SO LITTLE

WE CAN'T MAKE ALL THE GLOVES SO WE ONLY MAKE THE BEST

 

The National Glove Company

William & Rebecca Pinkham were acutely aware of how important it was at the time to convey to their customers a message that differentiated The National Glove Company from other glove manufacturers.
Below is one such mantra that was used for many years:

We make:

ANY STYLE YOU WANT

ANY SIZE YOU WANT

ANY COLOUR YOU WANT

ANY QUANTITY YOU WANT

PACK THEM ANY WAY YOU WANT

SEND THEM ANY WHERE YOU WANT

CAN WE DO MORE?

IF SO TELL US

Email your stories of Pinkham Gloves

nickpinkham@pinkhamgloves.co.uk

Logo red